Donut Shop's Mission Statement Awfully Ambitious
FREEHOLD, NJ—Patrons at Dotty's Donuts on Cranston Avenue agree that the mission
statement posted near the shop's entrance seems overly ambitious. "It said, 'At
Dotty's, our goal is to reinvent the morning,'" Dotty's patron Ken Mentilli
said. "'Dotty's Donuts are guaranteed to bring a smile to your face and a ray of
light into your soul.' That seems like a tall order for a donut shop." Mentilli
added that Dotty's may not be able to deliver on its promise to "change the
world, one fresh-baked bear claw at a time."